Salon website design
What to include on a salon website.
A salon website should connect visual character with practical details: services, the team, examples of work and a clear next step. Salon 414 in Vilnius provides a real example of these elements in a website I designed and developed.
Make the offer clear before asking visitors to book
Salon 414’s homepage introduces the salon in Vilnius and places a booking action beside a route to explore services. These serve different needs: someone ready to act can continue, while someone comparing services can read more.
For another salon, the next step may be a telephone enquiry or messaging conversation instead. Choose the action the business actually uses and check its destination before launch.
Check before you continue
- Explain the salon’s location and main offering in the opening content.
- Provide a clear primary action.
- Offer a route to services for visitors who need more information first.
Give the service menu enough detail
The live Salon 414 homepage highlights popular services with prices and durations and links to the full service offering. Names alone can leave visitors unsure about what they are selecting; useful details help them decide what to ask about.
Publish only information confirmed by the salon. Prices can vary with hair length, treatment or consultation, so the copy should explain relevant conditions instead of implying that every service has one universal price.
Check before you continue
- Group services into categories customers understand.
- Confirm price wording and duration information with the business.
- Explain how a visitor can clarify the right service before booking.
Use the space, people and work as evidence
Salon 414 includes interior imagery, team information and a gallery of the salon’s work. Each answers a different question: What is the space like? Who might provide the service? What kind of work does the salon show?
The portfolio’s project frame is a designed presentation. The case study also includes actual live-site captures so readers can distinguish the showcase from the website itself.
Check before you continue
- Use current images of the space and work with permission.
- Keep staff information factual and current.
- Give galleries context rather than relying entirely on decoration.
Keep mobile navigation and actions usable
Review the salon website at a narrow screen width, not only as a desktop design. Navigation, service details, image crops and booking or contact actions should still make sense without hover.
The case study includes a mobile capture of Salon 414 as a visual example. It documents the interface, not a measured improvement in bookings or revenue.
Check before you continue
- Open and close the mobile menu using touch and a keyboard.
- Check that service details do not require horizontal scrolling.
- Follow each booking, phone, map and contact link.
Separate design evidence from business results
A live website can demonstrate its content and interface. It cannot, by itself, establish how much revenue or how many bookings came from a design change. Those claims need business records or properly configured measurement.
The Salon 414 case study identifies my full design and development role and explains visible interface choices. It does not claim an undocumented commercial result.